Case Study
01 CareScout
Brand + Communications
2024–Present
I create visual communications for CareScout across brand, campaign, digital, social and print channels. My work involves translating business and audience needs into clear, engaging creative while extending an established brand system across a wide range of touchpoints.
CareScout Insurance
Print and editorial for employers and caregivers
The Hidden Second Job
A folded brochure for employers about the workforce impact of family caregiving. It pairs research stats with practical steps employers can take to support caregiving employees.
The American Caregiver
A one-page infographic that turns findings from the AARP and National Alliance for Caregiving’s Caregiving in the US report into an at-a-glance summary of who caregivers
are and what they carry.
CareScout Quality Network
A campaign introducing CareScout’s national network of vetted long-term care providers, who offer preferred pricing to members, to families, referral partners and the providers themselves.
Webinar promotion for assisted living communities
Every piece is anchored by the Quality Network badge, set against CareScout violet and a soft lilac pattern, so the program reads as one system across social, web and print.
Social carousel
A swipeable carousel showing providers how CareScout promotes network members, from profile pages to search to social.
Provider badge kit
Ready-to-post graphics that network providers share to announce their membership.
Web banners
A set of standard ad sizes for the Provider Resource Center, built so providers can drop the badge onto their own sites.
#ProudBeforePride
A Pride campaign for CareScout honoring the LGBTQ+ elders who made Pride possible, paired with a guide to help them find care that respects who they are.
Social series
Three posts that layer archival march photography with handwritten notes, like a scrapbook passed down.
Black-and-white archives sit beside lavender duotones,
so the history feels personal and the brand stays quietly present.
The Lavender Guide
A seven-page guide to choosing LGBTQ+ affirming home care and senior living, with questions to ask and what to look for.